Lil-Lets has launched Cycle Breakers, a campaign to equip teenagers and their parents with resources to support the curbing of period stigma.

The Lil-lets brand sells a wide range of menstrual cycle and feminine care products in South Africa and have built this new campaign on insights from questions and interactions received through its Lil-Lets Talk crowd-based platform. Lil-lets also claims to have conducted qualitative community outreach to help facilitate conversations, reduce stigma, and broaden representation around menstruation.

As part of the campaign, Lil-Lets has launched new quiz content, webinars with health and wellness experts, and tools to equip both teachers and learners alike to aid in destigmatising periods and being Cycle Breakers/ambassadors at schools.

Lil-Lets has also updated its Your Flow quiz and its downloadable educational guides as well as upgraded its Lil-Lets Talk platform to make the experience more engaging.

Keryn Brien, marketing executive global HPC at Premier FMCG, adds, “We’re looking forward to making a difference through Cycle Breakers and supporting crucial conversations between parents and their teenage daughters.

“Not only that, we want Cycle Breakers to help empower young girls by making them confident through the use of our resources throughout their period journey.”

“What we’ve also seen on our Lil-Lets Talks platform are questions that include phrases like ‘is it normal to’ or ‘am I normal if’ – underscoring the need for more accessible education in this space,” says Keryn Brien, marketing executive global HPC at Premier FMCG