In a bold move that merges entertainment and e-commerce, Samsung South Africa has announced the launch of its new digital retail experience, the #PreekendSpecial. Set to premiere on Thursday, 22 May 2025 at 20:00 SAST, this initiative aims to redefine payday weekend shopping by introducing real-time, app-exclusive deals accompanied by curated musical performances.
Mark this as a new chapter in livestream Retail. With the retail landscape constantly evolving, Samsung’s #PreekendSpecial responds to a growing demand for immersive and convenient shopping. This initiative will be broadcast live on YouTube, offering viewers a chance to engage with the brand while accessing exclusive time-sensitive deals, all from the comfort of their homes.
What to Expect During the Livestream:
Every 20 minutes, new deals will be revealed on Samsung’s latest tech offerings, with discounts reaching up to 45% on selected items. Products featured in the #PreekendSpecial include:
- Galaxy S25+ smartphone
- Galaxy A26 5G smartphone
- Galaxy Tab S10 FE WiFi
- Galaxy Buds 3 Pro
- 43” Serif TV
- Freestyle Projector (2nd Gen)
- 19kg AI Top Loader Washing Machine
- Premium Q-Series Soundbar
Samsung is further incentivizing participation with a 10% discount on first-time purchases via the app, free nationwide delivery, and flexible payment options, including Mobicred, PayJustNow, and Float.
Music Meets Commerce:
To enhance the livestream experience, Samsung has enlisted local DJ talents Franabenzo and LINDO, whose genre-blending sets will provide a uniquely South African audio backdrop to the online event.
All in all, the #PreekendSpecial positions Samsung South Africa as a serious innovator in experiential retail. By integrating music, mobile commerce, and timed discounts, the brand sets a new benchmark for what consumers can expect from digital shopping experiences in South Africa.
