Herman’s appointment is more than a personal milestone. It’s a powerful acknowledgment of her 25 years of industry leadership, unwavering dedication to media excellence, and her passion for nurturing the next generation of talent, says Meta Media.

Known for her strategic clarity, calm under pressure, and collaborative leadership, Herman has helped define how brands connect with audiences — always with intention, insight, and impact. As a member of the AMASA Council, she will continue to drive innovation and excellence in the advertising and marketing industry, adds the organisation.

“I am truly honoured to be joining the AMASA Council. As someone who is passionate about mentoring and training young media talent, I am excited to contribute to the growth and development of the industry. This opportunity aligns perfectly with my values, and I am looking forward to making a meaningful impact,” says Herman.

AMASA Council is committed to shaping the future of media and marketing in South Africa and Herman’s voice on the Council is  a win for Meta Media and also a win for the industry, says the organisation.