Growthpoint Properties, a South African listed property company, has announced that it is revolutionising what tenants can expect from their offices in a pioneering partnership with FlySafair that helps business take off.
In a move worth its weight in gold for the property sector, Growthpoint teams up with leading low-cost passenger airline FlySafair to launch a first-of-its-kind office tenant travel benefit, Growthpoint SmartFlight. Businesses signing new leases of three years or more in Growthpoint’s Johannesburg office portfolio can now convert up to 30% of their tenant installation allowance into FlySafair flight vouchers.
The vouchers, are redeemable through a central digital wallet using the latest blockchain technology (the same technology used in cryptocurrency transactions),which will offer tenants the opportunity to unlock business travel, whether to attend meetings or conferences, or to enable hybrid work strategies, or simply get teams face-to-face where they collaborate best. Using the digital wallet, the tenant can allocate the flight ticket to any employee within their company, according to Growthpoint.
“At Growthpoint, we understand that office space isn’t only measured in square metres, but also in the ways it enables your business to thrive,” says Timothy Irvine, Growthpoint Properties Head of Asset Management: Offices. “We are proud to partner with award-winning FlySafair to take our office tenants to new heights.”
The initiative marks a bold shift in commercial property leasing. Any incentive driven collaboration is always a marvelous idea. Industry-wide, tenant installations allowances are typically limited to fit-outs and furnishings, with Growthpoint’s SmartFlight, its tenant installation allowance now becomes a strategic asset that recognises that in today’s business world connection is as critical as space, and which eventually contributes and assists in the operational growth of Growthpoint’s tenants’ businesses.
“FlySafair is proud to be part of an innovation that puts real business benefits in the hands of Growthpoint’s tenants,” says Kirby Gordon, FlySafair CMO and Executive Manager.
Growthpoint SmartFlight vouchers are valid for 12 months, redeemable for FlySafair domestic flights and subject to standard FlySafair and Growthpoint terms and conditions, says the company.
This new travel benefit joins a suite of industry-first initiatives that transform what Growthpoint tenants get from their office lease, says the company.
Growthpoint’s collaboration with FlySafair, an industry disruptor that reshaped access to air travel in South Africa, is a fitting match. Both have a track record of identifying and unlocking opportunity and value, expanding what it means to thrive in a modern economy, adds the company.
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