Every year, Secretaries Day is an opportunity to recognise the professionals who keep organisations running smoothly behind the scenes. This year, the Empower: Leading Behind the Scenes event, taking place on 30 October 2025 at SuperSport Park in Centurion, offers more than just a high tea gathering, It’s a moment of recognition, learning, and inspiration for those in PA and secretarial roles.

Themed “High Tea with a Flash of Flowery,” the event promises a morning of networking, keynote talks, interactive sessions, and well-deserved celebration. It’s a chance to recharge, connect with peers, and step into a space designed to honour the critical, often unseen work of administrators.

But this doesn’t end here for me, I’d like to make a gentle challenge to companies: while celebrating your secretaries, consider also investing in the young women in your social media and marketing teams. Secretaries and assistants are central to internal coordination, while interns, marketing coordinators, and social media managers shape how your company is seen in the world. Bringing both into the same room at Empower creates a space where experience and eager young minds meet, where organisational insight and creative communication can spark new possibilities.

So here’s the invitation:

• If you’re a PA, secretary, or administrative professional, this event is for you.
• If you’re a company sending your secretary along, why not also purchase a second ticket for a social media intern, marketing coordinator, or young woman in your communication team?
  

Together, they can return to the office not only celebrated but also inspired, bridging tradition with, the future of workplace leadership.

Tickets are R700 per person, with a corporate table special of R6,500 for ten seats via TICKETPRO HERE

Let’s celebrate those who lead behind the scenes, while also investing in those just beginning to shape their careers.