When you’ve been called “Mr. 360” for the way you command a cricket field, it only makes sense that your next big move would be inspired by that same philosophy. South African cricket legend AB de Villiers has officially launched his own line of cricket bats, “360 Bats,” a brand that captures his unique, all-around-the-wicket playing style that redefined modern batting.

In a post shared on X (formerly Twitter), AB announced:

“I wanted to design a bat that reflects the way I’ve always played — all around the park. That’s how 360 Bats were born.”

According to him, the new range will soon be available in stores across South Africa and India, two countries where his name and legacy are stitched into the fabric of cricket culture.