UK-based video technology company iME has appointed renowned broadcaster and media executive Carol Tshabalala as chief executive officer for Africa, signalling a major step in its growth strategy across the continent.

The announcement was confirmed by global CEO Tandi Potgieter as part of iME’s broader international expansion plans. The company specialises in video-first technology solutions including one-way interviews, video calling, live streaming and digital content platforms.

In her new role, Tshabalala will oversee iME’s Africa growth strategy, leading market development, strategic partnerships and regional execution across selected high-growth African markets.

With more than 20 years of experience in broadcasting, executive production, live events and international sports media, Tshabalala brings extensive industry expertise to the role. She is widely recognised for her work with SABC Sport, SuperSport and Premier League Productions, as well as her presence at major global sporting events.

“Carol is a trailblazer, a builder, and one of the most trusted voices on the continent,” said Potgieter.

“As iME strengthens its African footprint, our focus is on delivering value through a flexible video technology platform that supports a range of use cases. Carol’s appointment reflects our direction of travel into Africa, closer to opportunity, with leadership that understands the market.”

Tshabalala described Africa as a vital market for the future of digital and video-based technologies.

“Africa is not just an emerging market; it is a leadership market, a talent market and an innovation market,” she said.

“I am excited to help shape iME’s growth by building partnerships and creating platforms that connect people, stories and opportunity in more meaningful ways.”

iME founder Nivi Grogor said the appointment reflects the company’s ambition to grow with greater relevance in emerging markets.

“Carol brings global credibility and deep African insight. As we sharpen our focus on emerging markets, she will play a key role in helping iME scale with relevance and purpose.”

The company says Tshabalala’s appointment marks a new phase of expansion, with a stronger focus on technology deployment, commercial growth and strategic partnerships across Africa.