The Black At Cannes initiative is a movement that aims to amplify the voices and presence of Black professionals in the advertising, media, and creative industries, particularly during the Cannes Lions International Festival of Creativity. This initiative highlights the underrepresentation of Black creatives at one of the world’s most prestigious advertising festivals, advocating for greater diversity, equity, and inclusion within the industry.
Launched in 2021, Black At Cannes serves as a platform to showcase Black talent, foster networking opportunities, and discuss issues of race and representation in the creative fields. The initiative also aims to challenge the industry’s systemic biases and encourage companies and agencies to commit to more inclusive practices.
Events under the Black At Cannes banner include panel discussions, workshops, and networking events, often featuring prominent Black leaders and change-makers in the industry. The initiative has gained significant attention and support, reflecting a broader push within the creative industries to address diversity and inclusion challenges.
Cannes trip
The fund’s highlight is a chance for three individuals to win an all-expenses-paid trip to the Cannes Lions International Festival of Creativity in 2025.
The fund will sponsor entries to the Cannes Lions Festival of Creativity 2025, in collaboration with local agencies and non-profits, to enhance the visibility of African creative work.
The pre-launch event will be held on 12 September 2024 in Johannesburg and is expected to have over 500 attendees to discuss the fund’s potential in empowering African talent with resources, mentorship, and global exposure.
“We would like to extend our heartfelt thanks to our esteemed partners, Spur, and other incredible African brands who have supported this initiative. Their commitment to fostering African creativity is invaluable,” said Peter Ukhurebor, founder of Black At Cannes.
Adds Vuyo Henda, chief marketing officer of Spur Corp: “Creativity means pushing the boundaries of what’s possible and embracing new, unexpected ideas. Brands can elevate their creativity by deeply connecting with their consumers and the realities they face, showing genuine care to create impactful and meaningful work. It’s about making courageous choices so that whatever is created resonates on a deeper level.”
Key aspects of the program include:
• How to Win a Lion: Tips for Cannes Lions’ success.
• Growing African Brands Globally: Strategies for international expansion.
• Navigating the Industry as a Black-Owned Independent Agency: Insights into industry challenges.
• Black and Creative: Showcasing Black creativity with an impressive lineup.
An exclusive membership program will also be introduced, offering members access to a jury team for tailored Cannes Lions entry advice and connecting them with a global network of Black creatives.
