In a move that signals continued commitment to excellence both on and off the field, Freddy Hirsch Group has renewed and expanded its dynamic partnership with SA Rugby. This collaboration isn’t just about branding, it’s about aligning with the heart and heritage of South African sport while championing innovation and performance.

Known as one of the continent’s leading food ingredients manufacturers, Freddy Hirsch is deepening its role as the official spice and marinade supplier to the Springboks,a partnership first forged in 2019. But the new chapter goes even further.

As part of the expanded agreement, the brand will now also support the Springbok Women’s team, reinforcing its dedication to the broader development of rugby in South Africa. From the elite international stage to the local grassroots level, Freddy Hirsch’s presence is about fueling performance, building community, and celebrating local flavor.

“Sport brings people together, and food does too,” says Grant Farquharson, Commercial Director at Freddy Hirsch. “This partnership embodies that spirit, and we’re proud to stand alongside SA Rugby as both fan and supporter.”

As the Springboks defend their world title and South African rugby continues to evolve, this partnership underscores a shared ethos: performance powered by passion.