This Is Not a Review closed December 2025 with lower site traffic than November, a direct result of slowed down promotion during the festive season. What stood out, however, was how readers showed up: browsing archives, revisiting older work, and engaging quietly rather than through peak-time clicks.

Yesterday, one could officially say the countdown to relocation of our url began, and the spike on readership was a notable highlight for the Tinar journey.

Eight days into January, we’ve already surpassed December’s total views, a welcomed signal that readership didn’t disappear, it simply paused with the festive season.

As we enter the final stretch before launching TINAR on its own .co.za domain (32 days to go), these mixed moments feel instructive rather than concerning. It’s reaffirmed the role of distribution, the value of evergreen content, and the importance of building a publication that readers return to when attention resets. For this return in readership and spike in stats, growth clearly isn’t always linear, sometimes it’s preparatory.

Feel free to see more on our stats via December, November 2025 – Stat update articles

Let’s dive right into it, In comparison to November 2025’s 931 site views, December 2025 was a noticeably quieter month for This Is Not a Review, with the site recording 339 views. Now, we aren’t impressed with ourselves, but the festive season inevitably took precedence, and our activity was intentionally limited to publishing without the […]

December Stats | A quiet December, and what it’s teaching us at TINAR