Insurance company The Unlimited has appointed former Springbok winger Bryan Habana as its brand ambassador. As the newly appointed “wingman”, Bryan Habana’s role is to help more South Africans discover The Unlimited’s people, stories and overall purpose behind The Unlimited.
The company has offered its services to South Africans for over 30 years, and many South Africans,much like us here at TINAR didn’t know of this company and the story of The Unlimited, including Habana himself, who just a few months ago also didn’t know who The Unlimited was.
“I honestly had never heard of The Unlimited,” he said in a media statement “But the more I learnt about the impact they’re having, the more curious I became.”
According to the brand’s Susie Hart, head of brand at The Unlimited. “This was never about finding a celebrity to endorse our brand,” playing into Habana’s rugby career, Hart continues to highlight an anchor point to the partnership, with a wingman, not a spokesperson, “We wanted someone alongside us who was genuinely curious, someone prepared to experience The Unlimited for themselves and take South Africans on that journey with them.”
The Coral Counch is the key part of Habana’s journey where he’ll sit down with people from across The Unlimited to uncover the stories behind the Brand, including those whose lives have been shifted along the way.
Hart continues “There’s also a strong natural alignment, Bryan has built his career on discipline, purpose and constantly raising the bar. That drive to keep growing and do better resonates strongly with who we are as a business.”
In these unscripted conversations, Habana will experience the business from the inside, ask his own questions and share what he discovers with South Africans.
“We want South Africans to meet our people, understand the opportunities inside this business and see what’s possible when people are given room to grow,” says Hart.
Habana’s Wingman role will extend to customers too where part of the customer’s journey during their first months with The Unlimited will be explored and shared, Habana through his curiosity will also navigate and narrate their journey, understand what they have access to and discover more of the value available to them and their families.
As we experience The Unlimited through the conversations that Bryan Habana will have, the brand believes that stepping into the spotlight isn’t about talking more about itself, but about sharing what sits at the heart of the business.
For Habana, it’s a chance to get under the skin of a 30-year-old insurance business that covers more than three million lives and has paid out over R1bn in claims.
In the media statement, he asks a very important question :
“How do we not know about this incredible business?”
.. and we hope that through his genuine curiosity about The Unlimited’s origin story, we get to find out more.
